Pricing
Klaviyo Pricing Explained: What You Actually Pay (and When)
Klaviyo's pricing is contact-based and honestly easier to predict than most email platforms. Here's the breakdown — what's free, what's paid, and whether it's worth it for your stage.
The free plan
Klaviyo's free plan isn't a trial that expires. It's the full product, capped at 250 contacts and 500 email sends per month. For a brand-new store, this is genuinely enough to set up your core flows and start earning revenue from email before you pay a dollar.
- Up to 250 contacts
- 500 email sends per month
- Full access to flows and automations (multi-step)
- Behavioural and predictive segmentation
- Pre-built e-commerce templates
- Email + SMS (SMS billed separately)
- Native Shopify, WooCommerce, BigCommerce integrations
Paid tiers by contact count
Approximate pricing — Klaviyo updates tiers periodically. Always confirm on their pricing page.
Is it worth it?
Short answer: yes, if you're running an e-commerce store and email is a revenue channel (it should be).
The math is straightforward. A typical Shopify store with 1,000 contacts paying ~$20/month for Klaviyo will, with the 5 core flows running, generate somewhere between $1,000 and $5,000 per month in attributed email revenue. The platform pays for itself in the first abandoned-cart recovery of the month.
The reason Klaviyo can charge a premium over generic tools like Mailchimp is the revenue attribution. You see, in the dashboard, exactly how much each flow and campaign earned. That visibility makes optimisation possible — and optimisation is where the compounding happens.
If you're below 250 contacts, there's no decision to make. The free plan is genuinely free and includes everything you need to start.
Start on the free plan today
No credit card. Full access to flows and segmentation. Upgrade only when your list grows past 250 contacts.