The email platform built specifically for e-commerce — free to start, and powerful enough to scale.
The problem
It's not your product. It's your approach.
The solution
These aren't nice-to-haves. They're the automations that generate 30–50% of email revenue for serious e-commerce brands — running in the background, 24/7, without you touching them.
Most stores send one welcome email. Smart stores send three.
Your welcome series is your highest-open-rate window. New subscribers are at peak curiosity — introduce your brand story, share your best product, and handle the most common objection before they even think to leave. Done right, a 3-email welcome series converts browsers into first-time buyers within 7 days.
What to include: Brand story → Best sellers → Social proof + offer
15–20% of abandoned carts can be recovered. Most stores recover zero.
Someone added your product to their cart and left. They're not gone — they're hesitating. A well-timed 3-part abandoned cart sequence (1 hour, 24 hours, 72 hours) addresses the hesitation, reinforces the value, and closes the sale. This is consistently the highest-ROI automation in e-commerce.
What to include: Reminder → Social proof → Urgency/offer
The sale isn't the end of the relationship. It's the beginning.
A post-purchase flow turns one-time buyers into repeat customers. Thank them, set delivery expectations, ask for a review, and introduce complementary products. Done well, this single flow can increase repeat purchase rate by 20% within 90 days.
What to include: Order confirmation → Delivery update → Review request → Cross-sell
Your lapsed customers already trust you. They just need a reason to come back.
Anyone who hasn't purchased in 90+ days is slipping away. A winback sequence of 2–3 emails with a compelling reason to return (new arrivals, a personalised offer, a simple 'we miss you') reactivates a segment of customers who would otherwise churn permanently.
What to include: "We miss you" → New arrivals → Final offer
They looked. They didn't buy. They're still thinking about it.
Browse abandonment emails fire when someone views a product page but doesn't add to cart. Lower intent than cart abandonment — but far higher volume. Even a 2–3% conversion rate on this flow adds meaningful revenue at scale.
What to include: Product reminder → Related products → Social proof
Recommended platform
The email platform built for e-commerce. Free up to 250 contacts, full access to automation and segmentation from day one.
Or enter your email below to get tips on making the most of it.Built for e-commerce
Everything in these resources is designed to be implemented in Klaviyo — the email and SMS platform built specifically for e-commerce. If you're not using it yet, their free plan is a genuinely low-risk place to start.
Email & SMS for e-commerce
Comparison
Mailchimp is a great tool. For newsletters. For e-commerce brands that want to know exactly which email generated which revenue, segment by purchase behaviour, and have abandoned cart flows running before lunch — Klaviyo is the platform built for that job.
Social proof
Switching to proper segmentation doubled our revenue per recipient in 90 days.
The abandoned cart flow alone paid for the platform ten times over.
I wish someone had given me this framework when I started.
FAQ